"It has to make sense for the game" - EA sees a "huge opportunity" for in-game advertising "but it has to be done properly"

<img src="https://assetsio.gnwcdn.com/the-sims-coach-collab.jpg?width=690&quality=85&format=jpg&auto=webp" /> <p>It sounds as though EA's being careful, for now, about which brands can advertise in its games.</p> <p><a href="https://www.eurogamer.net/ea-in-game-advertising-opportunity">Read more</a>